Seasonal drinks, all kinds of local branding, this is something that Japanese people, and people that visit Japan love. I got sucked in from my first days and now check the changing of the season with whatever drinks that are on offer.
Pepsi basically makes a unique drink bi-annually, but is that a good thing?
It’s Pepsi, but it had a slightly different aftertaste. Spicer would be appropriate since that is relative.
At the same time they came out with the J-cola midnight, which they recommended you drink after you take an evening bath instead of your Japanese tea.
This still had caffeine in it, so if you were planning on going to bed, plan on at least staying up…until midnight.
You don’t need to come up with a new flavor to reel people in. When Coke branded their bottles with people’s names, sales went way up. Here they also have the locally branded version, hoping that you will feel the need to travel all over Japan to complete your collection.
It tasted like coke, but from Nagoya.